D3G IN THE NEWS
D3G's "Chalky Teeth" campaign, August 2013:
Pleasingly, our adoption of "chalky teeth" as a public-friendly term for Molar Hypomin (and other D3s) seemed to gain immediate acceptance from the broader media and public. Within a week, the "1-in-6 kids have chalky teeth" story had been picked up nationally (TV, radio, papers) and internationally, leading to >40 reports worldwide. This exposure led to a major surge in website traffic and correspondence received from across the sector.