REPORT: Official launch of D3G's website and medico-dental initiative, August 2013: Following pre-launch to the dental community in April (a success, judging from >9,000 website visits since!), the public launch of D3G's online education initiative took place at the Royal Dental Hospital of Melbourne on Saturday 24th August. The translationally-themed event started with 6 lectures from postgrad students/graduates addressing diverse aspects of Molar Hypomin. These talks, heard by >70 attendees, were notable not just for their quality but also for the "world first" explanation and exclusive use of D3G's draft terminologies.
The hour-long official launch then started with "D3G family" representatives giving personal perspectives on Molar Hypomin – this involved a "Hypomin Mum" and her dentist, a hospital dentist, a South American dentist, and three industry reps (coincidentally, one with Hypomin!). Next, dental research pioneer Grace Suckling was bestowed as D3G's patron (see news item below) and website authors Mike Hubbard, Bec Williams and Sharon Dunn described how the website evolved "from dream to reality".
Maria Myers, representing MRUFD benefactors Allan and Maria Myers, then launched the website by cutting an on-screen ribbon. As commemoration, Maria was presented with the first glossy-print copy of the Sam storybook, which had been dedicated to her and Allan. Next, our collaborative intent to have "Doctors+Dentists+Scientists" work together to combat "D3-caries" was announced by Sharon Goldfeld, representing the Royal Australasian College of Physicians. This exciting advance stems from D3G's recent involvement in RACP's Oral Health strategy and allied liaison with the Royal Australasian College of Dental Surgeons (see news items below).
The event was closed after open discussion about D3G's future. A networking session followed, after which many attendees translated to a gourmet pub for further discussions. We gratefully acknowledge all those who contributed to this milestone event, including our financial supporters (Colgate, GC, A-dec, Acteon, Wrigley, MRUFD).
For further information (including pictures) click here.
REPORT: Launch of D3G's "Chalky Teeth" media campaign, August 24th 2013: Despite much effort to make the website "public friendly", media consultants advised that further simplification was needed to capture public attention – hence D3G's "Chalky Teeth" campaign was born. As step one, attention was drawn to the high prevalence of Molar Hypomin (i.e. 16%, or 1 in 6 kids, as averaged from 42 studies worldwide). Following distribution of a media release, a media call was held on launch day at the Dentistry Department of Royal Children's Hospital, Melbourne.
The ensuing broad coverage on national TV, radio, and newspapers was pleasing, as was the international spillover. Within a week, over 40 reports had appeared worldwide, prompting a major surge in website traffic. We gratefully acknowledge the eight D3G members who participated in this milestone event, particularly "Hypomin Kid" Luke Ditcham and his Mum, Vicki.
For further information about the Chalky Teeth media campaign go here.
REPORT: Website pre-launch events, April 2013: After three years in development, D3G's new website was unveiled at two dental events held at the Melbourne Convention Centre. The first presentation (3rd April) was made to specialist paediatric dentists at the annual meeting of the Australasian Academy of Paediatric Dentistry by D3G co-directors David Manton and Mike Hubbard. Three days later, Mike lectured to the broader dental community attending the 35th Australian Dental Congress. In anticipation of the forthcoming "official public launch", attendees at both gatherings were encouraged to contribute to ongoing development of this innovative educational initiative.